• http://www.buttonshut.com/
  • http://www.buttonshut.com/
  • http://www.buttonshut.com/
  • http://www.buttonshut.com/
  • http://www.buttonshut.com/
  • Add to Technorati Favorites
  • Marketing Blogs - BlogCatalog Blog Directory
  • Advertisements

Who do women trust?

Research is starting to show that women trust editorial content more than ads. As a response, Dell marketing representatives in January met with the editors of Good Housekeeping, Real Simple, CosmoGirl, Essence, In Style, O, Parents, and Working Mother, among others.

Before the holidays, Dell pitched its products to the Oprah show. It’s Pocket DJ and 30-inch LCD TV made it to Oprah’s Favorite Things 2004 Shopping List. Turns out, 70% of Dell’s plasma sets were sold in the weeks after the list appeared on an Oprah show in November. It’s simple, women trust other women. The real question is not, who do women trust but why aren’t there more women spokespeople?


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: