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Tooling for Women


According to a study by Lowes in 2005, 80% of women plan on doing some home-improvement project, and 75% of them will do it themselves. Barbara K’s 30-piece tool kit will help them. It’s sold in a variety of stores from Bloomingdale’s to Target.

These tools are not only better looking but are also made for a woman’s size and strength. They weigh a little less than regular tools, and the grips are sized to better fit a woman’s hand.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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One Response

  1. Very informative text. I’ve found your site via Yahoo and I’m really glad about the information you provide in your articles. Btw your blogs layout is really messed up on the Chrome browser. Would be cool if you could fix that. Anyhow keep up the good work!

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