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iPods Draw Women

You don’t have to tell Apple what women want. When marketing their iPod, Apple seems well aware of the fact that at roughly half the U.S. population, women represent more than $55 billion worth of sales to the consumer electronics industry and influence roughly 75% of all purchases in the category.*

The iPod Mini digital music player comes in several colors (not just pink) and has drawn more women buyers than the standard white models. At the same time, accessories for the iPod market have exploded, attracting even top-end fashion houses like Burberry to make protective carrying cases. Follow Apple’s lead and you may get astounding results.

*Consumer Electronics Association

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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One Response

  1. I just found your site on Bing. Good article. Thanks for taking the time to share this.

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