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Single Women are Moving Up and Moving In

Women are no longer waiting for a ring before purchasing a starter home. According to the National Association of Realtors, single women make up one-fifth of home buyers and one-third of all condominium purchases.

Single women make up 1/5th of home buyers and 1/3rd of condo purchases

A study conducted by Mathew Greenwald & Associates for Sears Roebuck proved that owning a home gives women a huge emotional boost. Close to 57 percent say they take more pride in their homes than in their careers. And 61 percent of these female homeowners say they enjoy repairing and maintaining their home. This study also asked these women if they rather get an hour’s worth of free advice from home repair authority, Bob Vila, or relationship expert Dr. Phil. More than twice as many women chose Vila. I love it!

More women are postponing the search for Mr. Right and taking the plunge into homeownerville.

More women are postponing the search for Mr. Right and taking the plunge into homeownerville. A good man may be hard to find, but a 3/2 with an updated kitchen, and plenty of closet space is a rare snag as well.

Source: CNN Money



Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

One Response

  1. Great article, and thanks for taking the time to publish it; really opened my eyes for some new perspectives that I hadn’t thought of before.

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