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The Internet: An Affluent Working Woman’s Best Friend

This high-powered female buying group is growing everyday. And research is proving the best way to reach them is online. As an individual’s income level rises, so do the responsibility and expectations of the job. So women in these positions are finding they have far less time to physically shop around for the things they need. So it makes more sense for them to spend 30 minutes of their lunch hour and get a day’s worth of shopping completed online.

The number of women earning $100,000 or more has tripled in the last 10 years

According to The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number, and The Employment Policy Foundation says the number of women earning $100,000 or more has tripled in the last 10 years. An impressive 94.3 percent of these women are using the Internet during an average month. About half are now considered heavy Internet users, while use of radio, television, newspapers and direct mail has declined within this group.

94.3 percent of these women are using the Internet during an average month

So if you’re looking to target this crucial segment of the marketplace (and you should be), get started on some great online advertising, a killer web site and a message that connects—and you’re in business.



Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

One Response

  1. A surprising amount of Boomer Women are indeed using the internet to get their news and information – and also traditional sources like TV, newspapers, radio, etc. VibrantNation.com, an online community dedicated to boomer women, polled its members to find out what 50+ women are using today! Read more here: http://www.vibrantnation.com/assets/1290/Newspaper_survey.pdf

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