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Men in Recession, Not Women

According to a household survey done by the Bureau of Labor Statistics, between last November and this April, American women ages 20 and up gained nearly 300,000 jobs. During that same time period, American men lost nearly 700,000 jobs. This gives the impression that maybe its American men that are in the midst of a recession not the women. The disparity in numbers stems mainly from the fact that its male dominated industries such as construction and manufacturing that are taking a hit. On the flip side, industries favored by women, like healthcare and education, are growing.

“Manufacturing is over 70% male and construction is about 88% male. Meanwhile the growing education and health services sector is 77% female. The government sector, which has remained strong, is 57% female. The securities business, which is filled with high-paying jobs, is likely to be the next sector to get whacked — and more than 60% of its workers are men.”

However, this is not necessarily a good thing for women. Though the number of employed females is rising, their pay is not. As Peter Coy, the articles author points out, “Also, most share households–and–bills with the men who are losing jobs.”

Therefore, the recession, whether its men, women, or both is stressing women out. Marketers need to listen to women and become an arm of support.

Read the Business Week article, “Slumping economy: It’s a guy thing”


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

One Response

  1. Recession & the Family: Women Now a Majority in American Workplaces. Everyone is the loser, especially American families. http://www.gather.com/viewArticle.action?articleId=281474978036969

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