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Mistakes In Marketing to Women Online

Below are five BIG mistakes men make in trying to market to women online:

  1. Mistaking Women for Soccer Moms – Not all women have the same buying process.  By stereotyping your female customers you’re not going deep enough to truly understand who they are and what they want.
  2. Failing to Establish a Relationship with Her –  Online you must create a relationship and build trust with your female customers.
  3. Thinking Pink –  When men attempt to market to women they immediately think pink, they couldn’t be more wrong.
  4. Believing the Lowest Price Always Wins –  Some things actually matter more than price.
  5. Insufficiently Describing Your Products/Services –  Women often have many more questions than do men.  You need to know what those questions are and where to answer.

Recent studies show women and men do not shop the same way online. You need to understand your audience if you want to reach them. Women are shopping online in record numbers. Analyst predict that internet shopping for women will continue to increase dramatically. Even during tough economic times, internet purchases are expected to grow.

To make your business more relevant, you must look at ways you can attract this powerful spending force and understand the unique needs of your female customers.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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