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Attention “Mad Men”: Marketing to Women is Not a Niche

In a July 28th article in Advertising Age, marketers awakening to the importance of women as the primary purchaser is described in great detail. “Unlike the “Who cares?” attitude toward female consumers depicted in the TV series “Mad Men,” todays advertisers are starting to wake up to the importance of appealing to women. They are just beginning to understand that women are not a niche market. When they look at current statistics they realize that women are the market. The purchasing agent for the family.

It is no longer the world of ‘Mad Men,’ but it could be a bad time for agencies and companies who will have to contend with some ‘Mad Women’ if they don’t realize that women make buying decisions differently than men. Most are turned off by current advertising. Now that advertisers understand the importance of marketing to women they need to understand how to market to them.”

To gain more insight on the subject, please read the rest of the  Advertising Age 7/28 article.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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