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Use Social Networking Sites To Snag ‘Women’ Home Buyers

The nature of real estate competition is changing — particularly if you’re interested in snagging women.

91% Of New Home Purchases Are Being Decided By Women.*

Women represent the majority of the online market

According to Kim T. Gordon in her article Ten Marketing Trends to Watch, on Entrepreneur.com,

“Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group.”

So, what does this mean for you? It’s time to take it to the streets! Online avenues that is. Women make the majority of homebuying decisions and as a marketer, you must go where they go.

*Marketing to Women Conference
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Stephanie Holland is President and Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them successfully market to women. Subscribe to She-conomy by Email
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