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She-conomy Goes Mobile!

Mobile web is huge. There are over 2.8 billion handsets in circulation. Far more mobile devices than PCs. It’s a global phenomenon.

Beyond the numbers, there is the vast potential of the mobile web by the way people use these devices:

They’re always on.
They’re always at hand.
They’re always personal, rarely shared.

No other marketing medium can say any of these things.

With the help of a great new service called MoFuse, founded by David Berube, She-conomy: A Guy’s Guide to Marketing to Women, is now available in a mobile version.

MoFuse, or Mobile Fusion, is a web application that allows you to easily and instantly create a mobile version of your agency’s blog or website.

If your blog or website has an RSS feed, they will use that as the main source of content for your new mobile site. This will allow you to create your mobile site using MoFuse and forget about updating it. All you have to do is keep posting to your blog!

You can also create static content pages. This gives you the ability to have pages like About the Blog, Contact, etc.

Users can customize almost every aspect of their mobile site. They can also upload their own custom logo or header image!

MoFuse will create a static link to your mobile site for you to share, it’ll look something like this: http://myblog.mofuse.mobi. You can put a link to your mobile site on your blog for your mobile visitors to click to be redirected to your mobile version. You can also use your own domain name.



Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

One Response

  1. Zinadoo is similar tool whereby it is a completely free and easy to use mobile website creation tool. It is available both on the PC web (www.zinadoo.com) and on the mobile web (http://zinadoo.mobi). In minutes anyone can create and publish their very own mobile website. You can customise the site to your own tastes and add some cool interactive and sharing features such as images, video, RSS feeds etc.

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