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The Power of Female Business Owners in Business-to-Business Marketing

Now the fastest-growing business segment of the economy, thousands of female-owned businesses are starting up every day all over the U.S. So it makes since that smart business-to-business marketers are beginning to recognize and study this valuable niche.

Here are some fast facts about women business owners:

• The number of businesses owned by women increased 20 percent during a recent five-year period, according to the U.S. Census Bureau, while the revenues produced by those firms jumped 15 percent.
• Female CEOs running major U.S. corporations grew from nine to a record 12 in 2007, according to USA Today.
• Women business owners are growing rapidly in “non-traditional” industries like construction, manufacturing, transportation, communications, and public utilities.
• Women business owners are more likely than their males counterparts to embrace technology as part of their strategy and more likely to have a website with purchasing capability.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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One Response

  1. “Female CEOs running major U.S. corporations grew from nine to a record 12 in 2007, according to USA Today.”

    Why do you think this figure is so low?

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