The Big Don’ts in Reaching Female Social Network Users

While both men and women are utilizing social networking, recent studies tell us female users far out number the men. And they are using it RIGHT now. Just this week, an article in AdAge stated, “Social networks such as LinkedIn, Facebook, MySpace and Twitter are not the wave of the future. They’re the wave of the now. Especially in marketing and advertising, you simply cannot afford to be left behind as more of your colleagues, audience and, yes, competitors reach out through social networks as part of their routine strategies.”

Look Before You Leap

Don’t just jump into the social networks blindfolded. Do your research and/or consult the expertise of a marketing agency that knows the ins and outs of this vast audience.

According to AdAge and their contributing social-media expert Muhammad Saleem, these are the biggest mistakes marketers make in the social networks.

First of all and most importantly don’t come across as an advertiser looking to promote a product or service.

The other Don’ts are:

  • Don’t be a spammer. Seek out people who will be truly interested in what you have to say.
  • Don’t be a stranger. Social networking thrives on relationships — the more the better.
  • Don’t be noise. Once you have people’s attention, focus on adding value.
  • Don’t be lazy. You have to participate to get anything out of social networks. Don’t just build a profile and let it gather dust while you wait for people to notice. They won’t.
  • Don’t put all your eggs in one basket. Diversify your efforts. Seek out specialized social networks for advertisers and in the fields you serve.
  • Don’t be fake. Don’t pretend to be a satisfied user of a product, for example. When you’re found out, the backlash will far outstrip any short-term gain.
  • Don’t be selfish. Social networking is about the community, not about you.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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3 Responses

  1. […] “Don’ts” when using social media to reach […]

  2. Couldn’t have said it better! Also want to add, don’t auto-anything.

  3. great tips! I would add, be sure to respond to those that put forth the effort to contact you and show interest in you, your product or service- and DO go the extra mile and offer input when asked 🙂

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