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  • Marketing Blogs - BlogCatalog Blog Directory

Why Should Businesses Blog?

Here are a few reasons why SO many businesses are blogging—especially in a down market:

While most companies have a website, some have a hard time building traffic and reaching people interested in their field of business. A blog can help you raise company awareness, build customer trust and drive traffic to your site.

Generate more interest
Existing customers might be logging on to your existing site from time-to-time to check out what’s new. But a blog, which is updated two to three times weekly, not only keeps you better connected to your existing customers, it generates interest from potential customers. Besides, search engines love blogs, and the more you post the better your position.

It Touts You as an Expert and Builds Trust
If you own a company you must know a lot about your field of business. Share your information and knowledge with others and you will gain their trust—and ultimately their loyalty.

Get Your Staff Involved
Hopefully your employees know a good bit about your business as well. Let them blog. You can even set incentives to get them going, like a free lunch once a month for the one who contributes the most interesting popular posts.

Share Research
Hold a once-a-week meeting where you and your staff can share their tips and research. It’s a great way to keep the blog juices flowing.

Press the Issue
Start some hype and get the press interested. Every day blogs are being quoted in newspapers and magazines. Get in there and create a stir.

Testing Area
Blog about new product ideas and let your audience weigh-in. It’s a great way to create buzz and get free research.

Share/Bookmark//

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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5 Responses

  1. […] your industry) Article from emarketer.com about the growing use of Social Media among consumers. Blog post from Stephanie Holland about the value of business blogging. Problogger article about why it takes […]

  2. […] of the best ways to connect to the female audience and build your brand is through a personal or corporate blog. Blogs are changing the way Business talks with their customers. Your business needs to join the […]

  3. That’s a very good post. Actually you mention exactly the reasons why I started a blog for my company recently. And besides added some more good reasons. Thank you!

  4. Great tips – “why should businesses Blog.” Every one should blog and create a profile online, then business would know there custom better.
    Patrick

  5. […] your industry) Article from emarketer.com about the growing use of Social Media among consumers. Blog post from Stephanie Holland about the value of business blogging. Problogger article about why it takes […]

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