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HP Goes All Out To Attract Female Buyers

All the Way to the Runway

Perhaps to turn the heads of the female tech-chic consumers that Apple has wooed for years with their sleek, colorful and intuitive designs, Hewlett-Packard has pulled out all the stops. Last month at Fashion Week in New York, HP along with world-renowned fashion designer Vivienne Tam, unveiled the ultimate in function/fashion accessories—the HP Special Edition Vivienne Tam Notebook.

The HP Notebook features a peony floral print with red background on the lid and opens to reveal a fully functioning HP Notebook with a sleek 10” screen and slim keyboard (the return/enter key is marked with the Chinese symbol for double happiness). This ultra hip, ultra feminine design was inspired by Tams “China Chic” style which is recognized from the runways of Milan and the Olympics in Beijing and represents her personal mantra to live well and be beautiful.

The special edition notebook is expected for release early next year, no word yet on the pricing. But, slightly smaller than a conventional clutch, the laptop and its accessories were designed exclusively for HP as they aim directly for the female market.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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One Response

  1. I hate when they target stuff towards women by using pink, but this is actually pretty cute and nifty. I’d buy it!

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