Ad Women: How They Impact What We Need, Want, and Buy

ad_woman

“The year was 1975. It was a time, an era and a mood that is so accurately portrayed today on the Mad Men television show. The advertising guru at the fictional Sterling Cooper firm, Don Draper, would have been brought in to give his ideas on how to sell a tampon.

But the four men sitting around the conference table, myself included, nodded and took notes. It was an opportunity for my ad agency to win a special project from Tambrands, a company worried that the Proctor & Gamble juggernaut, with its new Rely tampon, would roll over their market leader, Tampax brand tampons.

Never once in the two-hour meeting did anyone suggest that, perhaps, we should have a woman join the discussion.”

This is an excerpt from a Forbes article written by ad agency founder, Jerry Della Femina yesterday. It is part of his book review on Ad Women by Juliann Sivulka. I ordered my book today. You may want to do the same.

To read the complete article, click here.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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One Response

  1. This is EXACTLY how I feel about ad copy written to engage middle-class, cosmopolitan, not-a-20something, not-a-mom women who happen to be black. It is frustrating.

    btw: Love following sheconomy on Twitter — so insightful!

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