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What Does Social Networking Have To Do With Women? Everything

From the beginning, the advertising industry was challenged with communicating relatively few brand choices, to mass audiences via controlled, even imposing advertising vehicles. Over the last 50-60 years, although brands were added, audiences became more segmented along with more media choices, it was essentially just more of the same.

Today, the environment is not only changing, it is placing the consumer more in control. Advertisers must deal with seemingly infinite product choices, specific target audiences and consumer-driven media. Today… it is word-of-mouth via a traveling power not yet known or understood by agencies and their clients – social networking.

Below is a great video produced by Scholz and Friends, a German marketing agency that creatively illustrates how Social Media has completely transformed how all marketers MUST think, today and in the future.

And how does that affect you?

If women are are your market, (and they most likely are) you not only need to know HOW to communicate with them, you need to know WHERE they are.


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

2 Responses

  1. Hi Stephanie,

    I had a conversation with Viveka today after you spoke with her and she recommended that I connect with you 🙂 What a great little video clip!! How to find and reach women is something I work with businesses on everyday!! I am going to put this clip out on Facebook and reTweet it too.

    I look forward to connecting with you very soon!!

    Dayna Palmer
    Women Business Owners Network

  2. […] What Does Social Networking Have To Do With Women? Everything Posted on December 22, 2009 by Victor What Does Social Networking Have To Do With Women? Everything. […]

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