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Top 10 Social Media Questions Marketers Want Answered

sociale28093media_marketingSocial Media Marketing is undoubtedly still in its infancy, and exactly how to utilize it to market your company remains a complete mystery to most marketers and business owners. A recent online survey of marketers conducted by Michael Stelzner reveals that 88% of the nearly 900 participants indicated they were employing social media for marketing purposes, but a significant 72% have either just started or have been using social media for only a few months.

This makes Stelzner’s March 2009 white paper, Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, an invaluable tool as it provides insight into the ominous world of Social Media Marketing. It is a free download and a must read for anyone considering Social Media Marketing. You will quickly see you are not alone and since 56% of the participants were women, ideas on how to reach them as a market may even begin to emerge as you read through the report.

A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses.

Whether marketers are just getting started, have been doing this for a few months or have been involved with social media for years, Twitter is the most commonly used media tool.

Below are the topics surveyed and analyzed by Michael Stelzner in this free download.

•  The Top 10 social media questions marketers want answered
•  The Use of Social Media Marketing
•  Time commitment for Social Media Marketing
•  Benefits of Social Media Marketing
•  Commonly Used Social Media Tools
•  Social Media Tools People Want to Learn More About
•  Survey Participant Demographics

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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2 Responses

  1. […] for this find to Stephanie Holland and the Sheconomy […]

  2. 81% is astounding, but it seems that marketers are the ones happiest with general exposure. Sales professionals are a tougher crowd for sure. I will definitely get a copy of the white paper. Thank you.

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