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Men, Women Are Giving Up Time Spent with Traditional Media for Social Media

Blogv s.Trad Media“The scale of social media usage among U.S. women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice,” said Elisa Camahort Page, COO of BlogHer.

And where is this time spent coming from? According to The “2009 Social Media Study” from BlogHer, iVillage and Compass Partners posted on eMarketer, women are so enthusiastic about reading and writing blogs, they are stealing time from other media to spend more in the blogosphere and on social network sites.

While newspapers continue to take the biggest hit with a 39% shift, time spent reading magazines, listening to the radio and watching TV, is dwindling as well.

Interestingly, the only amount of time that increased over the past year is time spent on visiting traditional Web sites. This could possibly be due to marketers more effectively using social media to direct women to their company’s Web site.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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5 Responses

  1. I just found your blog today and as a marketer always looking for new and fresh ideas as well as strategies to market to particular demographics, I am sure I will be returning often.

  2. Funny how time can be found when it’s for something we love. Appreciate all your research, your site has so many great nuggets of info.

  3. Very interesting. I never thought about it, but I spend a lot more time on social media now than I ever have before. I guess I have “stolen” that time away from TV, books and magazines…

  4. […] has become a valued source of information and entertainment for many women.  eMarketer published a study done by Blogher and iVillage about the growth of social media at the expense of other […]

  5. After following countless blogs on Marketing to women, this one is the sharpest, most useful and to the point I’ve read.
    I found it yesterday and it is the only one I read completely.
    Congratulations Stephanie!

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