Women are Fundamentally Different From Men

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Women are giving male marketers a headache, one that will turn into a full-blown migraine unless brands learn how to communicate effectively with female shoppers during tough economic times. Male marketers need to find a way of getting off Mars and heading over to Venus. Women don’t respond the same as men.

  • Men use the Internet to transact; women use it to connect.
  • Men buy. Women shop.
  • During tough economic times, men postpone purchases, women continue to explore.
  • Women control 4 of the 5 steps in the buying process, according to Marti Barletta. They just make men think they made the decision.
  • Almost double the amount of women (28%), compared with men (15%), say they feel squeezed by the economic climate.
  • Women are fundamentally more optimistic than men.
  • Men have 6 items in their bathroom – women have 450!
  • Women use more punctuation! In text!! To express!!! Their feelings? -emotions- etc ๐Ÿ˜‰
  • Images of businesswomen in advertising are not reflective of real businesswomen.
  • 70 percent of new businesses are founded by women.

Information compiled from several speakers at the 2009 Marketing To Women Conferenceโ€”Chicago

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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3 Responses

  1. […] But the companies who ready themselves by knowing who the female consumer of today is, believing she is reacting differently than men, understanding her, ย knowing how to connect with her on the Internet, strategically meeting her […]

  2. […] changing market? Then make an effort to know who the female consumer of today is, believe that she reacts differently than men, understand her,ย  and know how to connect with her on the […]

  3. Haha… I have exactly 6 items in my bathroom! Can’t say my wife has 450 though…thank God!

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