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Social Networking and Women – Continues To Be A Growing Phenomenon

sheconomy-growingFor a company, being a community and sharing creates a higher level of trust in a brand among women. Lifetime network research confirms what we know: Online communities provide a sense of friendship, support, belonging, commitment and positivism to daily life. When reaching women online, companies need to tap into this, listen and show they care.

  • Last year, 15 million women were blogging with 20 million reading and commenting.
  • Women ages 55 and older are the fastest growing group on Facebook.
  • Advice and online community is key. It encourages users to share experiences and bridge relationships with partners.
  • There is a difference between blogs and social networks. Women go to blogs to attain information and share opinions. They go to social networks for fun and to stay up to date with family and friends.
  • Marketers must identify social media strategy rather than chasing tactics like blogs or Facebook.
  • Women will share information online that they won’t share with husbands or best friends.
  • Online, companies should respond to women, never preach.

Most importantly, if you’re going to be in the social space, authenticity and transparency are critical.

Information compiled from several speakers at the 2009 Marketing To Women Conference—Chicago

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email


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4 Responses

  1. […] to she-conomy.com in another article titled “Social Networking and Women – Continues to Be a Growing Phenomenon,” 15 million women were blogging and 20 million reading and responding last year alone. On […]

  2. […] to she-conomy.com in another article titled “Social Networking and Women – Continues to Be a Growing Phenomenon,” 15 million women were blogging and 20 million reading and responding last year alone. On […]

  3. […] consumer of today is, believe that she reacts differently than men, understand her, and know how to connect with her on the […]

  4. Thanks for very rightly putting the focus on strategy as opposed to tactics. Now if we can just convince our clients who are too tempted by the shiny apple of “we just need a Facebook page because we need one.”

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