Hey Guys, Is Your Female Customer Breaking Up With Your Brand?

I love this video! It’s actually a couple of years old, but it very cleverly shows how disconnected male advertisers are when it comes to understanding the female consumer and where to connect with her. As a matter of fact, I think it rings more true today than ever before. Although it’s humorous format is entertaining, the message is very serious:

The female consumer is breaking up with brands, and she is trying to tell advertisers why. Listen to her.

  • We don’t talk anymore. You’re doing all the talking.
  • We’re not exactly having dialog
  • You’re saying you love me, but you’re not behaving like you love me. It’s not genuine.
  • I’ve changed and you haven’t.
  • We don’t hang out in the same places anymore.
  • You’re not listening to me.
  • If you knew me, you’d know I don’t care anything about that…

Guys, be very careful not to assume she is breaking up with your brand because of the recession. It could be because you simply are not listening to her.

Looking for a long-lasting, trusting relationship, in this rapidly changing market? Then make an effort to know who the female consumer of today is, believe that she reacts differently than men, understand her, and know how to connect with her on the Internet.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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7 Responses

  1. I love this video. I just used it a couple of weeks ago in a training session on Social Media Business Strategies. Thanks for the reminder!
    -kp.

  2. Great video, thanks for sharing.

    Fortunately, I think more brands are starting to pick up on this, even though it can be daunting to really listen to all your customers.

  3. This is such a cool way of showing how the people who try to reach the women thing they know it all. It really is just about common sense. Listen to her. Understand her life and her needs. With ElektronistaMag.com we did a survey on women and technology and realized how many women hate pink gadgets, but for too many this still seems to be the only way consumer electronic brands try to reach the female audience.
    -Christiane Vejloe

  4. […] According to the She Economy; […]

  5. […] recent post She Economy got me thinking about mobile marketing and this whole “social marketing” thing.   In […]

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