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Web Shoppers Plan to Use Social Media and Mobile This Holiday Season

“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman.

And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement clever ways to have her share your coupons.

According to e-Marketer, Deloitte found that, overall, 17% of consumers would use social media during their holiday shopping this year. And just over one-half of that group was ages 18 to 29.

Deloitte found even more consumers—19%—plan on using the mobile channel for their holiday shopping. Most will be looking up store locations, and 25% plan to make a holiday purchase over mobile.



Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

2 Responses

  1. “check the gift wish lists of friends and family”. Perfect. Never underestimate the power of your peers as salespersons.

    Nobody can say that social media is a fad or something that has no impact. All companies need to get into social media strategically, not tactically.

    Jim Gilbert

  2. There is a real opportunity for consumer bands to engage with Christmas shoppers. As mobile devices get more powerful it’s something that will only grow.

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