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Marketing To Women Is About Providing GOOD Content And Google Is Making Sure Of It

Good content continues to rule and there simply are no short cuts. Not only does it make sense to provide content relevant and helpful to your female audience, Google is actually rewarding you for doing so.

According to their press release an update to Google’s algorithms, will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

So, be weary of SEO “experts” saying they can “get you to the top.” Although it may be tempting to take short cuts, Google is committed to giving their audience the most relevant answers to their queries as quickly as possible. This means constant monitoring and severe penalties for those trying to take the easy way out. Just ask JC Penny and Overstock.com.

When marketing to women, good content means understanding what they want and what they are looking for. Do you?


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email


9 Responses

  1. Thank you for this Stephanie.

    I am delighted to read that clever Google appreciates small businesses who really care about their specialist subject and audience, providing relevant information and content.

    So many SEO businesses try to convince us that Page One rank is a function of wallet!

    Kind regards


    • Steph ~ I agree 100%. It is easier to sell short-term numbers as opposed to qualified leads. Thanks for your input.

  2. So many people see Google as big and evil. They’re in business like the rest of us. Their business is returning relevant results to their searchers. The better they are that, the more ad revenue they’ll attract.

    The No. 1 item in their philosophy, is “Focus on the user and all else will follow.”

    In my opinion, the only strategy that makes sense for any business on or offline, is look at everything you do from your visitor’s perspective, it’s the only one that really matters.


  3. I agree with both Steph and Rick… hooray for Google! (Though a top search engine rank still is a function of wallet, I’m afraid… this will certainly help.)

  4. Thank you Stephanie! I really like the idea that truth and education are still good ways to support people. It’s exciting to know that Goggle has that intelligent.

    Bonnie Snyder, CPC, Ed.S.

  5. Honestly, I think that applies to everyone, and not just women. It doesn’t matter how well you “optimize” something. If it doesn’t have good content when you get there, no one’s going to stick around, right?

  6. […] coupled with Google’s recent algorithm changes to reward “good content,” increasing search rankings for the number of recommendations  places even greater pressure on […]

  7. When referring to “Good Content” are you speaking specifically about copy or does that include images, video, etc…

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