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Marketers: Women Do Like to Talk, But They Also Want To Hear Back

A recent study conducted by Burson-Marsteller of the Global Fortune 100 companies, reveals that as brands are becoming more comfortable with social media marketing, they are also taking a more active role in the social networking concept.

This is a great sign that companies are beginning to move in the right direction for marketing to women with social media.

Findings showed that 25% of these companies worldwide are using all four of the major social media platforms: Facebook, Twitter, YouTube and blogs with 84% being on at least one platform.

But more impressive than the continued explosion of companies “opening” social accounts is the increase in engagement and participation by the brands.

During the week prior to the study, 84% of companies posted an update to their Facebook wall, up from 59% who had done the same a year earlier.

Although the numbers do not reveal if companies are trying to inappropriately sell their products, the fact that they are talking back at all will get the attention of the female audience!

Click here for more on the eMarketer article.


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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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