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Marketers, Will Women “+1” Your Product or Service?

As if “good content” was not already becoming increasingly important in separating your site on the web, Google has just launched their +1 product for experimentation. In hopes of competing with Facebook’s “like” button, Google’s +1 will allow users to recommend sites and links to their friends and family.

For now, Google says the amount of +1’s a link attains will not impact the search ranking, but according to Google rep, Jim Prosser, during an interview with Mashable, “that is something Google is “very interested” in incorporating in some form at some point.”

When coupled with Google’s recent algorithm changes to reward “good content,” increasing search rankings for the number of recommendations  places even greater pressure on companies to listen to their consumer when developing products and advertising. For now, just being recommended within someone’s circle of friends and family will be huge.

For marketing to the female consumer, it becomes even more vital to make sure you are delivering messages that she connects with, approves of and is willing to not only share, but endorse.

This begs the question.

Do you understand the female customer pertaining to her needs and buying behavior? There is no way to get her to “share” if you don’t connect with her in the first place.

As a side note, for me, “+1” does not communicate what they are trying to say. This makes it a little confusing right out of the gate. But, if it catches on, (and I am guessing it will)  +1  provides consumers one more level of control, forcing companies and marketers  to be even more accountable. For marketing to women, you cannot afford to ignore the impact this will have.


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

One Response

  1. […] the progression of Google’s newest social attempt with Google+ also (referred to as Google Plus), I have noticed a strong similarity with male marketers attempting […]

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