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Is Social Media a Fad or a Revolution? If You Market to Women, You Need to Know.

Click here to watch the latest video reminding us that social media simply continues to be a major part of our everyday life. Will it ever slow down? I think so. But does that mean it will become less relevant? I DON’T think so. I actually believe we will have to just get used to this amazing pace of change.

It makes me think of how it is when college players go to the NFL. All you hear is how they will be shocked with the “fast pace” of the game. That is typically confirmed when you hear the rookies talk of their surprise with how  much faster the game is.

But after a couple of years, the players become more comfortable. Did the pace of the game slow down? No. The players adjusted.

If you are marketing to women online you must not only adjust, you must continue to adjust.

So, what do you think? Fad or Revolution?


Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

3 Responses

  1. I think social media is a revolution, but not in its entirety. For example, so many companies have jumped on the Groupon coupon bandwagon, that it becomes tiresome. I receive these emails now from a variety of companies and it’s gotten to the point that I don’t even look at most of them.

    And of course, there are those who use social media as just another outlet for their spam.

    It’s in its infancy, but I will think it will mature in ways that we probably can’t conceive of yet. I believe that social media is here to stay, but will look much different 5 or 10 years out.

    • I completely agree with Rick. I think we can expect to see quite a few changes and experience some growing pains as social media matures. One thing is for sure: the way companies interact with customers and market their products and services will never be the same thanks to social media. So from that standpoint, it’s definitely a revolution.

  2. Like www, email,google and many other IT-related ‘fads/inventions/revolutuions’ in past couple of decades, social media will become part of everyday life.
    And it is becoming so in many countries around the world.

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