Is Facebook vs. Google+ Similar to Microsoft vs. Apple?

The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft has been somewhat discombobulated, they both fulfilled an untapped need. Microsoft redefined productivity in the business world. Facebook revolutionized the way we communicate with each other. Both achieved what needed to be done on a functional level.

Apple on the other hand offered equal functionality yet with simplicity and clean sleek design. I admit I am biased as I have always been an Apple person, but as I have played around with Google Plus, I am feeling the same differentiating factors. Google+ is simple  and smoother in design. Good friend, Ayesha Mathews-Wadhwa, recently shared a comment referring to the Aspen Ideas Festival:

Design is changing the way we talk to each other.

So true! And I believe Facebook is about to find that out. Facebook is functional and meets a need. But by incorporating thoughtful and logical design, Google+ takes the social experience to a different level.

So who wins? The consumer. I doubt Facebook is going away, but much like Microsoft, they are no longer the only ones playing and will have to step it up. Good competition means choices and ultimately better products for consumers. Google has been trying to get into the social space for quite awhile with little success. But with Google+, I think they have finally created not only something to compete with Facebook (and yes, Twitter,) but something that might even cause a switch.

For example, take a look at Chris Brogan’s (social media extraordinaire) new profile picture on Facebook. I was a bit amused, but I’m guessing Mark Zuckerberg did not feel the same.

What does all of this have to do with marketing to women? Everything. Women want to share, connect and build relationships. And Facebook has met that need. But they also want simple, clean and sleek. And it appears that Google+ has been listening.

As marketers, you need to know social is not a fad or a trend. It is now a way of life and will simply continue to be improved upon – attracting even more women!

Are you prepared to connect with the female market?


Share

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email


Advertisements

6 Responses

  1. […] Is Facebook vs. Google+ Similar to Microsoft vs. Apple? (she-conomy.com) […]

  2. I doubt that the analogy holds. Apple believers are mostly creative types who enjoy being in opposition to more practical types and the split along the OS line does not effect your social life. As for social networks, there is no place for another one. As a music fan, I was happy with MySpace but my friends all moved to Facebook so I had no choice but follow them. Maintaining two sets of virtual Rolodex is a bit too much. Now, I am moving my friends to Google+

  3. Thank you for mentioning us, Stephanie. The allure of social media is its instantaneous nature. We’ve come a long way from the Pony Express. Advances in design raise the bar for social media platforms. Sites that require users to needlessly click and scroll will find themselves on the unfortunate end of a constant technological evolution.

  4. The main reason why Google leads Facebook is that Google is well established and Facebook is still a minnow. Even if Google+ fails, Google won’t incur huge losses because it will cover all its monetary issues with other services like Adwords, Adsense etc. Facebook is just a Social Networking Website and is at par with Orkut, Buzz and Google+ while on the other hand Google is ‘Giant’. It can swallow Facebook as a whole just as Facebook did to other small social networking websites i.e. Myspace and Friendster with one successful launch or either ways. So, just wait and watch. This is the war of a Crocodile and a Frog 😉

  5. There are even some websites made only to make fun of the battle between Facebook and Google+
    I like this one here http://facebook-vs-google.net

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: