MARKETING TO WOMEN BOOKS AND BLOGS

Browse through the books and blogs I think are interesting and helpful to understanding how to market to women.

BLOGS

BOOKS

THE FEMALE BRAIN
by Louann Brizendine, MD.

This is among the best Marketing-to-Women books I could recommend even though it is written by a doctor. It makes a pretty compelling argument for why women are probably better at creating ads for women.

 

 

 

 

WHEN EVERYTHING CHANGED: The Amazing Journey of American Women From 1960 to the Present
by Gail Collins

When Everything Changed brings vividly to life five decades of cataclysmic transformation. As marketers it is not only important to understand the female purchasing power, but how that power has evlolved.

 

 

 

 

DON’T THINK PINK: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market

by Lisa Johnson and Andrea Learned.

Harvard Business School calls the book: “rich in practical suggestions and interesting stories, with an easy-to-read style.”

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