• http://www.buttonshut.com/
  • http://www.buttonshut.com/
  • http://www.buttonshut.com/
  • http://www.buttonshut.com/
  • http://www.buttonshut.com/
  • Add to Technorati Favorites
  • Marketing Blogs - BlogCatalog Blog Directory

MARKETING TO WOMEN QUICK FACTS

Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women.Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman

Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group–2007

Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history. – Demographics by Mark Miller

Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes through corporate employment, their own or a family business or a professional practice. Only 38.8% of the women had married into or inherited their money. – Women of Wealth, 2004, by Russ Alan Prince and Hannah Shaw Grove

High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have combined assets of $4.2 trillion. More than 1.3 million women professionals and executives earn in excess of $100,000 annually. 43% of Americans with more than $500,000 in assets are female – MassMutual Financial Group–2007

Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York

The more mature luxury consumer places the highest priority in making memories and experiences. They don’t buy things to have more things; they want the experience to go along with it. Luxury consumers expect superior quality and are extremely discerning. – Pam Danziger, president of Unity Marketing

The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting

Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high income, and make 95 percent of the purchase decisions for their households. – Karen Vogel, The Women’s Congress and co-founder and president of New Generation Event Solutions

Once the college bills are out of the way and children launch their own households, the discretionary spending power of 50-plus women soars. They spend 2.5 times what the average person spends. Women are the primary buyers for computers, cars, banking, financial services and a lot of other big-ticket categories. – Marti Barletta, Primetime Women

The Baby Boomer Generation has more money, leisure time and technology than any other generation in history. They can not only stay in touch with family and friends but actually continue to pursue their careers while traveling. Thanks to Wi-Fi, satellite Internet hookups, e-mail and cell phones, baby boomers can continue running businesses from RV’s from just about anywhere in the United States. – Baby-Boomer Magazine.com

Affluent women juggle demands of career and family, are concerned about the environment and are discriminating shoppers. – The Affluent Market in the U.S., Dr. Robert Brown and Ms. Ruth Washton

The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of men grew only 36%. – The Spectrem Group

Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com

STATISTICS

Women account for 85% of all consumer purchases including everything from autos to health care:

  • 91% of New Homes
  • 66% PCs
  • 92% Vacations
  • 80% Healthcare
  • 65% New Cars
  • 89% Bank Accounts
  • 93% Food
  • 93 % OTC Pharmaceuticals

American women spend about $5 trillion annually…over half the U.S. GDP

 

Women represent the majority of the online market

Women and Auto

  • Women buy more than half of the new cars in the U.S., AND influence up to 80% of all car purchases.
  • Women also request 65% of the service work done at dealerships.
  • Women spend over $200 billion on new cars & mechanical servicing of vehicles each year.
  • 45% of all light trucks and SUVs are purchased by women.

Source: Women-Drivers.com, 2010 (via M2W.biz)

Women continue having poor experiences when trying to buy a car.

  • 3/4 of women surveyed say they feel misunderstood by car marketers.

Source: Forbes, 2010

Digital Divas By The Numbers
• 22% shop online at least once a day
• 92% pass along information about deals or finds to others
• 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms
Source: Mindshare/Ogilvy & Mather

Women process information and make purchasing decisions differently than men:

  • 59% of women feel misunderstood by food marketers;
  • 66% feel misunderstood by health care marketers;
  • 74% feel misunderstood by automotive marketers;
  • 84% feel misunderstood by investment marketers
  • 91% of women in one survey said that advertisers don’t understand them
  • 70% of new businesses are started by women
  • The average black woman spends 3 times as much on beauty products compared with the average woman
  • Women influence $90 billion dollars worth of consumer electronic purchases in 2007
  • 61% of women influence household consumer electronic buying decisions
  • Nearly 50% of women say they want more green choices
  • 37% are more likely to pay attention to brands that are committed to environmental causes.
  • 25% of all products in a woman’s shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses
  • 79% would try your product or service
  • 80% would solidify their brand loyalty
  • 51% would give a company a second chance if a product or service missed the mark the first time
  • Women make more than 80% of all consumer purchasing decisions
  • Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks
  • 57% of women gardened within the last year
  • 55% of women spent time reading literature within the last year
  • Single women are becoming a more influential category versus 10 years ago
  • In 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number has grown to 91%, in part driven by the prevalence of personal electronics such as cell phones and computers
  • Over the past 10 years, the number of women 25-34 who were single or living with a significant other increased 8% to 38%
  • And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years.
  • She’s Got Game! Women And Sports: WOMEN MAKE UP:

 

  • 47.2 % of major league soccer fans
  • 46.5% of MLB fans
  • 43.2% of NFL fans
  • 40.8% of fans at NHL games
  • 37% of NBA fans
  • Women purchase 46% of official NFL merchandise
  • Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing
  • Women comprise about one-third (34%) of the adult audience for ESPN sport event programs

In older groups, women make up a larger percentage of the audience:

 

  • 31% are women 18-34
  • 32 % are women 35-54
  • 40% are women 55+

 

Women in Motorsports

 

  • 74% of male respondents and 62% of female respondents agreed that “women racers bring fans out to the games.”
  • 40% of female respondents and 21% of male respondents stated that they would be “more” or “much more” likely to follow motorsport races if more females were involved.
  • 40% of the 6.6 million people attending Winston Cup races each year are women

 


155 Responses

  1. […] Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. – MARKETING TO WOMEN QUICK FACTS […]

  2. […] et  de nombreuses analyses montrent leur pouvoir de décision en matière d’achats ( Marketing to women ) . Donc, à moins que votre site ne soit une niche, faites plutôt un design destiné aux femmes. […]

  3. […] on June 4, 2009 by sheconomy One of the most frequented areas of the She-conomy blog is the Marketing to Women Quick Facts, so I thought we would highlight a few of them in a short and fun video. […]

  4. […] of data: she-conomy The theory that women shop for clothes and beauty products while men for electronic products is […]

  5. […] There is no denying that women are important to the sale of a brand but how easy is it to satisfy their needs? According to a survey, 91% of the women feel that the advertisers don’t understand them. Source of data: she-conomy […]

  6. […] in consumer electronics comes from women, says the NPD group. Other estimates are much higher. Women account for about 85 percent of all consumer purchases and represent the majority of shoppers […]

  7. […] in consumer electronics comes from women, says the NPD group. Other estimates are much higher. Women account for about 85 percent of all consumer purchases and represent the majority of shoppers […]

  8. […] in consumer electronics comes from women, says the NPD group. Other estimates are much higher. Women account for about 85 percent of all consumer purchases and represent the majority of shoppers […]

  9. […] in consumer electronics comes from women, says the NPD group. Other estimates are much higher. Women account for about 85 percent of all consumer purchases and represent the majority of shoppers […]

  10. […] in consumer electronics comes from women, says the NPD group. Other estimates are much higher. Women account for about 85 percent of all consumer purchases and represent the majority of shoppers […]

  11. […] the like of which human civilization have never experienced.” And with women now controlling 85 percent of consumer dollars spent in North America, it’s no coincidence that the global financial […]

  12. […] Quick facts on marketing to women from She-conomy. […]

  13. […] and rising female incomes, created a mostly female-driven advertising and retail market. The site claims (though I’ve not seen underlying research) that women account for 85% of all consumer […]

  14. […] moms are a powerful audience. Studies have shown that 85% of the women in the US make the purchase decisions in a given household. So how exactly are moms responding to […]

  15. […] • Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. (link) […]

  16. […] minute one couldn’t help but hope. It seems strange that the demographic responsible for making 85% of all consumer buying decisions should be considered a “new breed of consumer” that remains a mystery to […]

  17. […] están aquí, a ellas también les gustan los gadgets. Es más, según estudios de marketing el 85% de las compras son realizadas por mujeres, y el 40% de las compras en el sector de la electrónica de consumo. Sinceramente,… ¿vais a […]

  18. […] Women are responsible for 85% of all consumer purchasing decisions and 93% of food purchasing decisions … but a simple fact of life is that most women are physically not as strong as men, making […]

  19. […] facts of the she-conomy can be found here – and folks, we’re talking about trillions of consumer dollars. And […]

  20. […] Here are some more facts about women spending (via she-conomy.com): […]

  21. […] plan today. In the world of marketing and communications, one size does not fit all! "MARKETING TO WOMEN QUICK FACTS." She-conomy. Web. 11 Jan. […]

  22. […] supply and demand. As more and more businesses catch on to the fact that women are responsible for 85% of all brand purchases made in the United States (and studies tell us they are indeed catching on), […]

  23. […] Is Today? Posted on February 18, 2009 by sheconomy We know that women are responsible for 85 percent of all brand purchases. A new study reveals that Internet use far surpasses TV and print. And women […]

  24. […] can this be? Women control 85 percent of all brand purchases with the $7 trillion dollars they spend annually. How is this market […]

  25. […] last comment was positive toward the ads, but with women being responsible for 65% of new car sales, to risk offending this audience simply should not be an option. And if they are […]

  26. […] Odds are, since women make up more than 80% of all consumer purchasing decisions, your market is woman-focused, even when your product or service is not!  Is that news to you?  Well, there’s more! For starters, check out She-conomy.com’s Quick Facts on Marketing to Women. […]

  27. […] are responsible for $.85 of every dollar spent in the United States. Learning how to communicate with them no matter what […]

  28. […] budget. And that will cause an impact of far more than their initial $1,000 pledge. Women spend $.85 of every dollar spent in the U.S. How will this change the way they see your […]

  29. […] Posts MARKETING TO WOMEN QUICK FACTSMARKETING TO WOMEN REPORTMen, Women Lead 4 Out of 5 Stages of the Buying ProcessBlogging: The Engine […]

  30. […] is missing the mark altogether because you are aiming at the wrong target. One survey revealed that 91% of women said advertisers don’t understand them. Other research reveals […]

  31. […] Read on for some more statistics regarding women’s impact on today’s economy care of she-conomy.com. […]

  32. […] Chief Purchasing Officer Posted on March 18, 2008 by sheconomy Women make over 85% of the buying decisions in U.S. households today. They’ve become nearly every family’s […]

  33. […] 7 Principles For Marketing To Women Through Social Media 12 04 2010 In the “Practical” series of this blog: an at a glance cheat sheet to help market to female buyers. Remember, women are half the market and in the U.S. alone, they account for over 85% of all purchasing decisions (source: Mindshare/Ogilvy Mather. […]

  34. […] les vêtements et les loisirs, le pouvoir économique des femmes est encore inexploité. Cliquez ici pour consulter quelques statistiques illustrant l’ampleur du […]

  35. […] network shows, I would bet that their viewership would rise significantly. According to the blog She-conomy, 85% of brand purchases are made by women.  Wow!  With numbers like that I have to deduce that […]

  36. […] Affluence. Women are affluent. Stephanie Holland at She-conomy demonstrates the power and wealth women command, today, in her "Marketing to Women Quick Facts". Many of her stats reflect the boomer […]

  37. […] She conomy is a guy’s guide to marketing to women. Check out some quick facts about marketing to Boomer Women. […]

  38. […] We think that whether or not your target audience is affluent working women, it should be. Women make the majority of purchasing decisions in this country, and affluent women buy more products and services. They’re using the Internet to decide what and where to buy. Read more about marketing to women. […]

  39. […] IMPORTANT – Wait! There is so much more. Check out She-conomy.com – Stephanie Holland with Holland & Holland Advertising has compiled numerous data on why […]

  40. […] you not making a sparkly pink version and calling it ‘the L-Phone’, but we account for 85% of all consumer purchases and are only 43% of your customer base. Your gadget is super cool, but your math skills seem to be […]

  41. […] you not making a sparkly pink version and calling it ‘the L-Phone’, but we account for 85% of all consumer purchases and are only 43% of your customer base. Your gadget is super cool, but your math skills seem to be […]

  42. […] female market – not designed for women.  Capturing the female market is big business since women account for 85% of consumer purchases.  Thats a […]

  43. […] no secret that women have buying power. We already purchase roughly 85 percent of the goods and services in the United States, from clothes to cars. But that’s just been the […]

  44. […] you know that women account for roughly 85% of all consumer purchases, 89% of bank account selections while 84% fe…? Read that again and think about this for a […]

  45. […] to address ‘The Diverse & Multicultural Women’s Leadership Gap’.” When you consider the facts about women for example, there are only 28 Women CEO’s in Fortune 1000 companies, the purchasing power of […]

  46. […] to address ‘The Diverse & Multicultural Women’s Leadership Gap’.” When you consider the facts about women for example, there are only 28 Women CEO’s in Fortune 1000 companies, the purchasing power of […]

  47. […] She-Conomy, Imagens: Mark […]

  48. […] opinion unless supported by data, I dug up some statistics about the power of the female buyer. The She-Conomy blog presents the following numbers based on research credited to Mindshare/Ogilvy & Mather: Women […]

  49. […] imperative of the 21st century is the empowerment of women, marketers know we buy 85 percent of all consumer goods and make their pitches accordingly. Women have the very leadership skills the world needs right […]

  50. […] imperative of the 21st century is the empowerment of women, marketers know we buy 85 percent of all consumer goods and make their pitches accordingly. Women have the very leadership skills the world needs right […]

  51. […] that women are a growing and savvy group of customers. Women impact 89% of savings accounts. American women spend about $5 trillion annually…over half of the U.S. GDP. 85% of all purchases are influenced by […]

  52. […] that women are a growing and savvy group of customers. Women impact 89% of savings accounts. American women spend about $5 trillion annually…over half of the U.S. GDP. 85% of all purchases are influenced by […]

  53. […] spend more than $4 trillion annually and account for 85 percent of all consumer spending decisions. In other words, women are responsible for two-thirds of our […]

  54. […] tool belts, and get a kick out of mowing the lawn, but online marketers would be wise ponder some powerful stats in the video below from She-conomy: A Guy’s Guide to Marketing to […]

  55. […] mistake comic book publishers could make is looking at women as a fringe niche market. According to statistics, women make up a whopping 85% of the consumer purchases in the United States: that’s 66% of […]

  56. […] She-conomy reports the actual impact of  women on consumer purchases: Women account for 85% of all consumer purchases including everything from autos to health care: […]

  57. […] this one obvious? Despite women accounting for 40 percent of all tool sales, nearly half of the attendance at NASCAR and other major sporting events, and over $90 billion in electronics sales per year, can you […]

  58. […] this one obvious? Despite women accounting for 40 percent of all tool sales, nearly half of the attendance at NASCAR and other major sporting events, and over $90 billion in electronics sales per year, can you […]

  59. […] balance of power is changing, for instance women are practically OWN marketing, we account for all 85% of all consumer purchases as of the year 2010!  I knowing this, is hard for me to imagine why we seem to need to perpetuate […]

  60. […] supermarkets they were surprised to find it comprised of all men. Even I know that women make over 85% of the purchases. So not having at least an equal amount of women in the boardroom and in leadership positions is […]

  61. […] to she-conomy.com, 85 percent of all brand purchases are made by women. But incredibly, only three percent of […]

  62. […] for 85% of all consumer purchases including everything from autos to health care, according to She-conomy.com.  Advertisers should certainly take note as well as NBC who was recently acquired by Comcast.  We […]

  63. […] statistics about Marketing to Women, from She-conomy.com Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of […]

  64. […] tree house. Do you doubt the women in your life? Remember that the female half of the population controls around 80% of household spending—women are speaking with their money instead of their voices, which is great news for advertisers, […]

  65. […] however, is that our real power is financial more than sexual: Women in the U.S. account for 85 percent of all consumer purchases. As of 2007, women 50 and older had a net worth of $19 trillion and owned […]

  66. […] Women aged 50 and older own 3/4 of America’s financial wealth […]

  67. […] Women aged 50 and older own 3/4 of America’s financial wealth […]

  68. […] LINK: Marketing To Women Quick Facts […]

  69. […] households but men are traditionally in charge in restaurant kitchens. (It’s no secret that women make the majority of the purchasing decisions in a family, and we’re usually the ones who make sure the bills get […]

  70. […] MARKETING TO WOMEN QUICK FACTS […]

  71. […] used to, but are commonly claimed to make around 80% of purchasing decisions in the home (check out this site for more stats on female consumerism). No wonder brands portray them more favourably than their […]

  72. […] are women and girls. We make up 52% of society, and according to Stephanie Holland’s site, SheConomy.com, Women account for 85% of all consumer purchases including everything from autos to health […]

  73. […] Light green consumers do not prioritize the environmental benefits of the products that they buy whereas dark green consumers put a premium on this criteria. Consumers buy green products for a variety of reasons – environmental concerns, health concerns, toxicity, money savings etc. Of all of these reasons, health concerns especially with chemicals are the foremost reason that people make the switch. When it comes to household purchasing, marketing to women is said to work more effectively because they make 95% of all purchasing decisions. […]

  74. […] Light green consumers do not prioritize the environmental benefits of the products that they buy whereas dark green consumers put a premium on this criteria. Consumers buy green products for a variety of reasons – environmental concerns, health concerns, toxicity, money savings etc. Of all of these reasons, health concerns especially with chemicals are the foremost reason that people make the switch. When it comes to household purchasing, marketing to women is said to work more effectively because they make 95% of all purchasing decisions. […]

  75. […] as a marketing device–and for a man’s product. Moral of the story: Women account for approximately 80% of consumer purchases (except when it comes to virtual goods.) If you are going to play up stereotypes, at least make […]

  76. […] shows that women account for 58 per cent of all total online spending. She-conomy.com reports that 22% of women shop online at least once a day, with some of the most common types of […]

  77. […] account for 80% of healthcare decisions and 85% of all consumer purchases, a.k.a. women are in control of the purse […]

  78. […] one-time male “power” has been stripped of us, see Stephanie Holland’s blog — She-Conomy.com – The Facts on Women.  Once relegated to keeping the house and deferring big purchase decisions to the husband, these […]

  79. […] foremost consumers in our society. According to Claire Behar, featured in Stephanie Holland’s SheConomy, women “control two thirds of consumer wealth in the United States and [are] the […]

  80. […] Advertising and marketing campaigns for everything including businesses usually thought to be male directed such as automobiles and sports better be thinking about how to get these women to spend their money with them. This is one reason for the huge influx in businesses using female bloggers to help get the word out about their business by doing product reviews or giveaways to other female readers. Check out some of the quick facts and all the great articles on the subject of marketing to women over at She-conomy. […]

  81. […] do we spend all this money on?  According to research compiled by She-economy.com, we were influencers or purchasers of 91% of new homes, 66% of personal […]

  82. […] recognize that women make up over 40% of NFL fans and purchase 46% of NFL merchandise according to this article and several […]

  83. […] culture preys predominantly upon women, who account for 85% of all brand purchases according to She-conomy. These aren’t just “girly” buys either. Apparently, women purchase more homes, vacations, […]

  84. […] There is no denying that women are important to the sale of a brand but how easy is it to satisfy their needs? According to a survey, 91% of the women feel that the advertisers don’t understand them. Source of data: she-conomy […]

  85. […] with moms, the search engine is king.So why is this important?  Women (moms) account for 85% of all consumer purchases.  If you have a website that you use for attracting clients, then you better cater to […]

  86. […] a world with a shifting social consciousness and women accounting for 85% of all consumer purchases, it is astounding that such blatant sexism still abounds in the marketplace. GoDaddy.com sends a […]

  87. […] a world with a shifting social consciousness and women accounting for 85% of all consumer purchases, it is astounding that such blatant sexism still abounds in the marketplace. GoDaddy.com sends a […]

  88. […] saying, “In a world with a shifting social consciousness and women accounting for 85% of all consumer purchases, it is astounding that such blatant sexism still abounds in the […]

  89. […] that constantly invade our lives and tell us how to be and what to buy.  Because women are the biggest consumer group, and consequently also the main audience for commercials, even the most obscure products are […]

  90. […] status all need to be considered. According to one source, women feel anywhere from 59-91% misunderstood by the marketers, depending on products from health care to financial […]

  91. […] in a single week than I did in an entire year before I was married. And I’m not alone –women comprise about one-third of the adult audience for ESPN sports programming, and nearly half of Super Bowl […]

  92. […] ones, you know,  BUYING your clothes.  The market that controls 8o % of the household purchases , 85% of brand purchases online and spend more than $3.7 trillion annually on consumer goods and […]

  93. […] 85% of household purchases. Women are the “Chief Household Officers.” Women are the power consumers…you know the […]

  94. […] pass along deals they find to others Lots of other really great women statistics in this article on she-conomy.com. Posted in Online Marketing, Social […]

  95. […] communicate with moms, ages 35 and older, is becoming more important every day. According to she-conomy.com, women account for 85% of all consumer purchases including everything from autos to health care. Out […]

  96. […] that ‘women’ are the larger demographic ‘purchasers’ globally. Women are constantly making purchase decisions and very involved in making global ‘buy’ decisions. I was recently quite taken with the […]

  97. […] in our society that the world of sports is considered a man’s domain — regardless of the fact that women make up nearly half of the fan base of all major sports. So, as a woman, a mother, and a feminist going into this rally and campaign, I was expecting a lot […]

  98. […] those that are interested in reaching women, which is to say, nearly all of them (by some estimates women make or influence upwards of 85% of purchases made in the […]

  99. […] Which, not coincidentally, is also the one that is in control of 80% of the money spent on gifts in … […]

  100. […] Heineken tried to convince the Betty Drapers of America to buy the beer for their husbands.) Today, women account for 85% of all consumer purchases, yet the fairer sex does consume less alcohol, with only 58.3% of women identifying themselves as […]

  101. […] entuziasm specific altor vârste, pentru că trăiesc cea mai bună viaţă din toate generaţiile. Aici veţi găsi şi mai multe informaţii despre puterea economică şi influenţa acestui segment […]

  102. […] shouldn’t be surprising for several reasons. First, it’s a well-publicized fact that women make 85 percent of purchasing decisions in American households. Secondly, the Pew Internet & American Life Project reported women are […]

  103. […] Diverse businesses are better able to tap diverse marketplaces, including the vast women’s market. (See Report by She-conomy). […]

  104. […] of most things from the cost of a business suit to a plumber or a baby sitter and account for 85% of consumer purchasing decisions. What most don’t bother to check out is the value of […]

  105. […] a diverse culture that mirrors its markets tends to do better than a homogeneous competitor. The women’s market is key to many businesses. Women influence more than 85% of retail decisions. Women are […]

  106. […] using the app, 64 percent of all Shopkick users are younger women, most of whom are moms. Since women are responsible for 85 percent of all purchases, that certainly bodes well for […]

  107. […] using the app, 64 percent of all Shopkick users are younger women, most of whom are moms. Since women are responsible for 85 percent of all purchases, that certainly bodes well for […]

  108. […] “MARKETING TO WOMEN QUICK FACTS « She-conomy.” She-conomy. N.p., n.d. Web. 5 Feb. 2012. http://she-conomy.com/report/facts-on-women/. […]

  109. […] white, straight men. Men comprise 94% of the creative directors for Super Bowl ads. And it shows. 91% of women say advertisers don’t understand them even though women make 85% of consumer purchases in the U.S. and influence 95% of all total […]

  110. […] This in my opinion, is a lack of usage of an opportunity to target and sell to a very powerful market. The only women characters served as a sexist image to promote a “guys product”.  Emma Gray, Assistant Editor of HuffPost Women, clearly explains the negative effect that this aspect induces, when she says that “given how many women watch the Super Bowl, the really innovative thing to do at this point would be to run ads that target women — the people who make nearly 85 percent of all brand purchases …” […]

  111. […] white, straight men. Men comprise 94% of the creative directors for Super Bowl ads. And it shows. 91% of women say advertisers don’t understand them even though women make 85% of consumer purchases in the U.S. and influence 95% of all total […]

  112. […] diverse culture that mirrors its markets tends to do better than its homogeneous competitors. The women’s market is key to many industries as women are important decision-makers, customers and potential […]

  113. […] tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families).  They have special enthusiasm for […]

  114. […] Surely, all those car, food and electronics manufacturers must know something about what makes us tick. I suspect some are married to a woman, have parented one, maybe have a few female friends. I’ll even go so far as to say some actually are women. You know, we loyal consumers who make 85% of all brand purchases. […]

  115. […] tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families).  They have special enthusiasm for […]

  116. […] That’s trillions of dollars and a significant portion of the US GDP. Some studies suggest nearly a quarter of moms shop online at least once a day so it was clear there was tremendous opportunity and need for our […]

  117. […] to She-conomy.com, US women account for 85% of all consumer purchases including homes, PCs and […]

  118. […] it to them because it’s a marketers demographic dream. In a consumer society like ours, the role of women in making household purchasing decisions is a well-established fact. Indeed, the entire web 2.0 economy may turn out to be the most […]

  119. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  120. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  121. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  122. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  123. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  124. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  125. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  126. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  127. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  128. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  129. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  130. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  131. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  132. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  133. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  134. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  135. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  136. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  137. […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

  138. […] ca influentam semnificativ si deciziile de cumparare a bunurilor achizitionate de barbati. [via] A promova un produs catre femei nu este usor. Dar reprezentam cu siguranta o piata cu potential […]

  139. […] parent-run, it is predominately women who make household decisions; in fact statistics show that 85 percent of all purchasing decisions are made by women. We feed our families, increasingly doing so on limited budgets. We clothe our children, take care […]

  140. […] majority of users on most social media sites. If you add to this the fact that women control over 85% of consumer purchases you can see that this is changing the order of […]

  141. […] Women process information and  purchase making decisions differently than men here are some interesting statistics from http://www.she-conomy.com/ […]

  142. […] to the website she*conomy, 85% of the all consumer purchases are made by women. I think it’s fair to assume that a large […]

  143. […] and advertising are aimed at the female consumer, of whom it is believed that 85% of all consumer purchases are directed/influence by women. Women like gays, very much. Bravo, Logo, and the rest of the gay networks don’t survive on […]

  144. […] to the website she*conomy, 85% of the all consumer purchases are made by women. I think it’s fair to assume that a large […]

  145. […] Women comprise about one-third (34%) of the adult audience for ESPN sport event programs  (Source: http://she-conomy.com/report/facts-on-women/) […]

  146. […] at completely inappropriate places.  If I sell cars and I know that 65% of all new car purchasing decisions are made by women, then I am going to go network with women and other businesses who sell to women, not a room full […]

Comments are closed.

%d bloggers like this: