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MARKETING TO WOMEN RESEARCH

Does sex really sell? Perhaps not to women

Researchers gauged responses to photos of attractive women. Flashy magazine ads portraying sexy women may not catch the eyes of female readers, according to recent research. 

New Study Shows Shows Blogging ‘Mainstream’ Among Women

According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. Among women consumers, there is a noticeable shift away from traditional media. Download Study

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