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12 Hurdles Male Marketers Must Clear To Successfully Market To Women With Social Media

As I review the explosive stats on the MBAonline INFOGRAPHIC shown below, I am amazed at the number of male marketers who still question the validity of using social media to connect with women.

But they do, and I hear from them daily.

After many discussions, I have noticed several common mistakes marketers continue to make when attempting to reach the female audience which keeps them from realizing success with social media.

12 Mistakes Male Marketers Continue to Make When Marketing to Women With Social Media

  • They are still trying to tell women what they want
  • They are not listening to what women are saying
  • If they do listen, they are still interpreting from the male perspective
  • They are trying to sell before connecting
  • They expect immediate results
  • They have not defined valid expectations
  • They try to find ways around the time required to build relationships
  • They assume social media means “Facebook”
  • They don’t know how to engage the female
  • They open channels with little or no strategy
  • They are working from a linear mindset as opposed to a multi-layered process
  • Finally, and my favorite – they are looking forward to the recession ending so things can return to normal.
Guys, it’s not only the number of users, but also the amount of time and levels of engagement that are increasing. For example:
  • 172 million people visit Facebook daily
  • 864,000 hours of video are uploaded to YouTube daily
  • 4.7. billion minutes are spent on Facebook daily
Bottom line, you are not going to stop the control that social media has provided people and you are not going to quieten the female voice. Quite the contrary. They are simply getting louder.

Not “getting it” is no longer an option. If social media is not working for you, try breaking through some of the barriers to reach your market on the other side.

A Day in the Internet


Stephanie Holland is President and Executive Creative Director for 
Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

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Make It Easy For Women To Find You On The Internet

election_20082Marketers and business owners have struggled with understanding the value of Social Marketing as well as how to incorporate it into their traditional marketing efforts. Several feel their website has them covered. But the presidential election has forced us all to investigate Web Marketing 2.0 further. I have heard more people now asking what is Twitter? And what does Facebook, MySpace or YouTube have to do with an election? So, let’s face it, the marketing implications of the Internet continue to grow daily. If you want to reach women effectively and where they can be found all hours of the day, you need to strategically allow them find you.

So let’s learn from the election. Not only was the McCain camp late in getting on board with Social Media, there was severe internet cluelessness on the part of the John McCain Campaign. For instance, Barack Obama had posted 10 times more tweets than John McCain and had 240 times the number of followers. John McCain’s last tweet was October 24th and he didn’t even send a “vote today” tweet on election day.

Jeremiah Owyang, a Senior Analyst at Forrester Research posted the stats shown below on his blog, the day before the election.

Internet Usage in United States
United States Population: 303,824,646
Internet Usage: 220,141,969
Penetration rate: 72.5%
Growth from 2000-2008: 130.9%
Stats from Internet WorldStats (Census, Nielson)

YouTube
Obama: 1792 videos uploaded since Nov 2006
Subscribers: 114,559 (uploads about 4 a day)
Channel Views: 18,413,110

McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day)
Subscribers: 28,419
Channel Views: 2,032,993

Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain

Twitter
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain 4,603 followers

Obama has 240 times more followers in Twitter than McCain

Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters

Obama has 380% more supporters than McCain

MySpace
Obama: Friends: 833,161
McCain: Friends: 217,811

Obama has 380% more supporters than McCain

For more from Jeremiah Owyang on Social Networking: click here

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email