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Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There?

Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months.

So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined.

The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different? As noted in an article on Mashable, CEO and co-founder of Pinterest, Ben Silbermann said, “the growth has been organic: People would join, become proud of their collections and show it to their friends.” (what women want)

And according to CNN Tech, Silberman said the site will soon roll out new profile pages that have been redesigned to look “more beautiful” and to display users’ influencers more prominently.

Women are flocking to Pinterest and the infographic below reveals just how powerful it is, but more importantly, the opportunities it offers brands. 

80% Pinterest Users are Women

Stephanie Holland is President and Executive Creative Director for 
Holland + Holland Advertising,Birmingham, AL. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email
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The Big Don’ts in Reaching Female Social Network Users

While both men and women are utilizing social networking, recent studies tell us female users far out number the men. And they are using it RIGHT now. Just this week, an article in AdAge stated, “Social networks such as LinkedIn, Facebook, MySpace and Twitter are not the wave of the future. They’re the wave of the now. Especially in marketing and advertising, you simply cannot afford to be left behind as more of your colleagues, audience and, yes, competitors reach out through social networks as part of their routine strategies.”

Look Before You Leap

Don’t just jump into the social networks blindfolded. Do your research and/or consult the expertise of a marketing agency that knows the ins and outs of this vast audience.

According to AdAge and their contributing social-media expert Muhammad Saleem, these are the biggest mistakes marketers make in the social networks.

First of all and most importantly don’t come across as an advertiser looking to promote a product or service.

The other Don’ts are:

  • Don’t be a spammer. Seek out people who will be truly interested in what you have to say.
  • Don’t be a stranger. Social networking thrives on relationships — the more the better.
  • Don’t be noise. Once you have people’s attention, focus on adding value.
  • Don’t be lazy. You have to participate to get anything out of social networks. Don’t just build a profile and let it gather dust while you wait for people to notice. They won’t.
  • Don’t put all your eggs in one basket. Diversify your efforts. Seek out specialized social networks for advertisers and in the fields you serve.
  • Don’t be fake. Don’t pretend to be a satisfied user of a product, for example. When you’re found out, the backlash will far outstrip any short-term gain.
  • Don’t be selfish. Social networking is about the community, not about you.

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

Want to Target Female Buyers? Aim for Social Media

In a recent study, Rapleaf found that the women are the primary users of social networking sites. While both men and women utilize Social media. The women far outpace the men.

The study titled, Statistics on Google’s OpenSocial platform end users and Facebook users gathered data and released stats on users of MySpace, LinkedIn, Friendster, Plaxo, and Hi5 – five social networks on the OpenSocial platform as well as data on Facebook users.

Here are some highlights from the study:

• Of the 2.6 million Facebook users identified in the study 63% were female and 36% were male
• Of the 11.3 million MySpace users identified 63% were female, 36% were male
• Of the 2.4 million Friendster Users identified 58% were female and 41% were male
• Of the 1.3 million Plaxo Users identified 62% were female and 37% were male

For more information, read the article Business Week wrote about the study: The Social Media Gender Gap

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Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email