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The New Art of Networking

Excerpts From Lunch with Social Media Guru, Peter Shankmansheconomy-skydiver3

Yesterday, PRSA’s Birmingham chapter hosted Peter Shankman, social media marketing guru, founder of HARO and Twitter’s @skydiver. I was up front with pen to paper and I’m posting today to share a few nuggets I took away. Enjoy!


  • If you’re using social media correctly, other people should be doing your p.r. for you.
  • Reach out to people when you don’t need anything. That way you’ll always be top-of-mind—the person who gets called when your contacts need something.
  • Four things make online marketing successful:

Transparency: Be straightforward. If you avoid smoke-and-mirrors or self-serving messages, you’ll gain the respect of your online community.
Relevance: Give your community news in the way they want to get it. Be timely.
Brevity: We’re becoming a sound bite society. Say what you need to say quickly.
Top-of-Mind Awareness: When, information or advice is needed, you want to be the go–to person.

  • To ensure you keep followers on Twitter, tweet out two kinds of information: things that are funny and things that are interesting.
  • You can tweet “I’m eating yogurt,” and no one cares. But if you tweet “I’m eating X brand yogurt. It’s delicious and you can download a coupon for it @link,” it becomes interesting, beneficial and helpful information.
  • We are becoming one world, one network.


“Preacher, parent, boss. If any of those three wouldn’t approve, don’t post it online.”

“MySpace Arsenioed a year ago.”

“The average attention span on 18-35 year-olds is 140 characters or 2.7 seconds.”

“If you can’t change the people around you, change the people around you.”

“Every 12 days, Facebook grows by the number of people currently on Twitter.”




Raving Fans: A Revolutionary Approach To Customer Service
by Ken Blanchard and Sheldon Bowles

Can We Do That?
by Peter Shankman

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email