I want to know what you think.
So as to not bias your opinion, I will save my comments for after voting for a few days. Please take a look at the ad for the hair removal brand, Veet, that ran in Sydney’s Daily Telegraph newspaper yesterday and then take the poll below.
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Stephanie Holland is President and Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working in an industry that is mostly dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers helping them successfully market to women. Subscribe to She-conomy by Email
Filed under: Examples of Bad/Good Advertising | Tagged: poll, Veet |
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You need an additional response choice: As a marketing professional, I am deeply offended by this ad.
I’m not offended so much as I’m grossed out. I had to think about it for just a second… really bad placement of the ad right under a photo of Barack holding a kid… gross factor — HIGH!
I believe the placement is horrible. Although I have a feeling it may have been done on purpose, which makes it even worse!
That’s just bad taste.
The bottom line is: Ads like this are always going to offend someone, somewhere. The advertiser knew this before going to print. The real audience here is the millions of other folks who don’t take everything soooo seriously and can recognize a little topical humor when they see it. Props to an advertiser with a sense of humor and the smarts to recognize that a good proportion of its target audience has one too. As for the placement, given the tone, content and messaging, it couldn’t have been better.
Thanks Blokewriter, for your comment. I appreciate the depth. Can I assume from your screen name you are a male?
As a woman and a marketer, I’m shocked, but not so much offended. My husband and I had a nice chuckle over it. 🙂
It is pretty gross, though.
I didn’t think it was offended…I thought it was funny, just because it was right under a picture of our new President.
Some of our creative friends from brazil will be very pleased with this great ad, because they are the best doing this kind of opportunist ads.